Marketing and research

Marketing and Research revolved mainly about developing and launching products. This included research on relevant sales markets, consumers, competitors and various qualitative and quantitative research methods.

Finance and business analysis

Finance and business Analysis is about day-to-day activities which are involved when managing an organisation: raising capital, investing and analyzing cost items in a large company. You also learn to interpret the financial figures of an organisation and devise strategies for improvement. According to the schools website, this requires a high level of analytical ability.

Business communication

Business Communications revolved around being able to explain ideas clearly to any audience. As part of the programme, I trained my English, my communication skills and my English communication skills. I also opted to follow a second foreign language in the form of the minor Spanish Business Communications.

Business Environment

Business Environment revolves around the problems that international organisations face. Subjects include micro and macro-economics, international law, international economic relations, and logistics. This includes soft skills, such as understanding and managing employees effectively and hard skills, such as mathematics and statistics.

Development and learning skills

The fifth area, development and learning skills, revolved around time- and study planning. This included courses on intercultural awareness and management skills specialized for an international environment. IBMS gave me an insight into the high-flying international business world, the international lifestyle and all there is to know about economics, business, marketing, finance and management together with fellow students from all around the world.